The Brief
Come up with an experiential idea to get people to make Seedlip apart of their everyday lives.

My team and I were asked to come up with an experiential activation for the non- alc brand Seedlip. We found that our target audience millennials, had a way of comparing their new experiences to bad ones which leaves them in a state of complacency. This led to our insight that millennials need an exciting reason to get out of their comfort zones. So we decided to take them from the expected to the unexpected through our “Surrealist Spritz Bar” an experience that engages the five senses through whimsical art, unexpected drinks, and immersive activations.