The Brief
Create an unexpected collaboration with Clarks Originals

Clarks is truly the shoe of music culture. With roots in the Dancehall scene they have since pioneered their way into music culture with contemporary collaborations that capture the essence of each artists and movement that they highlight. We decided to take this history of Clarks and extend it into more niche spaces in order to capture the attention of Gen Z. Our idea “Soulmates” is where Gen Z’s love for music and intimate connection comes together.